Don't Say Velcro - USA
www.velcro.com
Our legal team decided to clear a few things up about using the VELCRO® trademark correctly. Don't say "Velcro", say VELCRO® Brand.
  • BT_7274@lemmy.worldEnglish
    3·
    10 months ago

    Watched the video just out of curiosity. The one thing they failed to mention is why we should care if they lose their trademark. That sounds like a them problem.

    • plenipotentprotogod@lemmy.worldEnglish
      2·
      10 months ago

      I believe that, legally speaking, a company making a public effort to maintain their trademark counts for a lot. The company that makes Velco may not care at all whether this video convinces anyone to actually change their behavior. It exists so that they can hold it up in court and say “look, we have been putting real time and money into defending this thing, therefore we should be allowed to keep it.”