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the ipod filled a hole in the market. wtf is this solving for?
To be fair, a lot of people were wondering the same thing when the iPad was announced. Now there’s like a billion of them out there.
no, they werent. the ipad replaced the netbooks everyone wsa using until tablets became viable. again, an actual use case for a product.
theyve been pushing these headsets for years now, and theyve gained little traction and not solved any of the common problems.
anyone who thinks this is will some popular thing everyone will be doing is smokin the reefer, or just not paying attention
do you seriously think retail consumers are the demographic Apple is trying to capture right now?
talk to some creative professionals & craftsmen. my company used to work with hololens on a regular basis but there way too much jank in how it performed in a live setting. If the Vision Pro provides even the same level of utility but manages to make live object rendering & tracking consistent and reliable, they’re going to sell truckloads. Hollywood alone has probably 100 different ways to use this tech on set to slim creative workflows and save time (and therefore money). a $5000 headset is practically a rounding error when your principals cost 10x that per hour.
How is retail not their demographic? All the marketing for this thing has people sitting on the couch, watching movies, viewing their children’s photos in 3D, relaxation and meditation, taking photos with the headset on at a kids birthday, playing NBA 2K24, browsing news, spacial audio. Even the work stuff is pushing things like FaceTime and virtual screens. If retail consumers aren’t their demographic someone should let the marketing department know
You’re a retail consumer and you’re confused why all of the messaging you’re seeing is geared towards retail consumers?
nope, i think this will sellout to their core audience, the 1%s. its just funny many people think they are part of that number.
but my point is, this isnt a mass market device. its not a new ipad or iphone… this is an imac. a niche product for their niche audience.
even your example is hardcore niche and no where near an actual, large scale adoption
why would it need to be a massive immediate retail success?
moreover, why do you seem so irritated that you might not be the target audience here?
Reddit clowned soooo hard on the iPad when it was launched.
How have they been “pushing these headsets for years” considering that we’re literally discussing the launch of this product?
The giant thing on my head that’s spose to help…ar/vr…
This is unnecessary technical debt compared to what is already in place. It solves no current problem in my space.
But hey, maybe it will work for your niche use case
Your initial post was “wtf is the use case for this”. The answer to that is literally anything computational that has physical limitations.
The iPad always made 100% sense to me. The first Smartphones were fun and just joyful to use for simple Tasks. A lot of stuff was managed at a system level and Apps and games at the time were genuinely made very well and were great to play / use. Also keep in mind that at the times phones were at best 4". So getting the same experience on a much bigger screen always made sense to me.
Its only now that people try to use these things as a laptop replacement where they fall apart. But i.m.o. that was never the point and people got gaslit by marketing to believe that using a tablet as laptop replacement is viable.
Monitors. It’s not there yet but imagine a world where you have like 8, 30-inch, 4k monitors in a giant grid and it costs like $600. That’s the endgame here. Get VR tech to the point where it’s better than buying physical displays for general productivity.
Though in that case, I’d rather have these virtual displays driven by my PC, not some bs apple ecosystem.
And their resolution and size are arbitrary. Those have meaning in the physical world because they are physical objects that need to have dimensions and must fit those pixels within that space. For virtual displays, it’s only limited by how much of your field of view would you like to dedicate to each display and how high is the resolution of your headset.
And this is only really scratching at the surface of what AR might be capable of. Why use virtual displays when windows could be displayed floating without a display? Why use windows when UI elements could be floating on their own? Why show a screen playing a video when you could render the video as a semi-transparent 3d scene happening around the viewer (other than the obvious "because it’s in video format, not 3d)?
That said, I’ll wait for someone else to do it since apple likes to take good ideas and simplify them down to the point of frustration.
Yeah I don’t want Apple’s implementation either, just saying to the other guy where I thought the endgame was headed
Your vision starts with iVision. You can see that Apple is trying to do most of that. If the high priced niche product succeeds, everyone else will jump on that bandwagon and your vision is a few years away
You can get that for $500 with the quest 3
The resolution isn’t quite there yet, and I think the headset is too heavy to wear for 8hrs a day, 5 days a week (plus leisure if you’re a gamer or hobbyist)
Quest 3 is light. 515 grams. Vision Pro is 600-650 grams.
Yes, pass through resolution isn’t there yet. Virtual monitor are fine though, especially large.
No you can’t.
The resolution is not close to sufficient for a monitor with any meaningful amount of text on it. Your eyes will be bleeding in about 2 minutes.
For pass-through monitor reading, yeah. 4MP won’t compare to the iVision’s 12MP. But “Quest generated” monitors are perfectly fine, especially if you blow them up to 8 feet.
I’m not talking about passing monitors through. I’m talking about having multiple virtual monitors in your field of view.
A shitty virtual 1080p screen taking your entire field of view is not even vaguely capable of being used for productivity purposes. It’s not remotely close. The whole point of multiple physical displays is to have a meaningful amount of information directly visible at once.
1080p doesn’t exist in a virtual environment.
That’s the generous best case of what you can tell a computer to display to, and it is still guaranteed to make text look like absolute shit.
It is not possible to use the terrible resolution of any of the quests to replace multiple physical monitors for productivity. The displays are bad for literally everything but entertainment.
I’ve used it. Have you? You won’t be editing photos, but reading text is perfectly fine.
BTW, The Quest 3 has the same horizontal resolution as the Vision pro.
the use cases ive seen would never use this, like 911. having run a 911 center, this product would never be implemented despite the 8 giant monitors at each station.
this is just an incredibly niche product, with very niche uses… and realistically its a toy that might be also used by some very specific industries.
Why not? it’s a lot more space efficient; it’s a lot more power efficient. The only thing holding it back is cost and comfort. I’m a developer rocking 4 monitors standard for work and I can absolutely imagine a world where I just have a desk, a keyboard, and a headset.
its about use case. in a 911 center, for example, all people need immediate access to all information in the room… often personnel not sitting at that station it is a non-static environment for a plural audience.
and cost is not really an issue anymore. giant, flat screens are Dirt cheap. this will never, ever be cheaper than the equivalent. they have new monitor tech rolling out that is literally like wallpaper.
i just cannot envision a generic use case that would make it popular
we know you can’t lol
that doesn’t mean they don’t exist though
right, i totally missed all those examples you provided
But you set up one example, just to knock it down. What about people who WFH? This sounds great for them.
yep, or hippa compliance
Dude you obviously aren’t going to listen.
You decided this product isn’t going to be useful for anyone because you personally don’t see any utility.
You’re personally offended Apple didn’t make a VR headset for you. I’m sorry kid.
What I don’t get is the caustic hostility you’re displaying in this thread about a product for creative professionals and tradesmen (of which you are neither).
In 911 centers does anyone use a headset for answering calls or are all calls only on loud speakers?
AR/VR could work the same. You have your private view screen just like you have your headset. When you press a button, your view becomes public on a large standard display that anyone can see just like when you press a button to switch from headset to loud speaker.
a little of both. they wear headsets and have little local speakers per station. in a room you can get a pretty good idea of what each station is doin if youre within range
but this all just sounds like extra, more expensive steps to whats currently happening. this is a product begging for a problem to solve… and remember, existing solutions are continually cheaper and easier to implement.
also, no op is going to want to wear some giant head thing for a 12 hour shift. reminds me of when they pushed touchscreens like it was the end-all be-all of compute (even in 911!) turns out no one wants to keep raising their hand constantly for 12 hours.
Who would want to wear a headset for 12 hour shift? I get irritated after an hour of wearing headphones.
I got my kids some Quest 2’s last year and it’s amazing. So I can see in 10 years it might be good for productivity. Dismissing it because it isn’t useful for 911 call centers is kind of ridiculous.
my only point is that it will be a toy, or for niche applications. this isnt going to be a an ipad-level device.
i think you can find a direct parallel in the amount of touch screen desktop interfaces today.
I don’t understand this. Using something like this would give people more immediate access to all the information in the room and increase the amount of information they have access to. Your vision isn’t obscured with this. That’s why they’re calling it a “spatial computer”.
You can still make the same argument about laptops. Desktop computers and monitors are dirt cheap and so much better than laptops that I just can’t envision a generic use case that would make it popular …. Yet that most of the market now
When the iPad came out everyone thought it was the dumbest thing ever 🤷♂️
I don’t understand how that would work, I work a lot across multiple spreadsheets and looking from screen to screen is ideal. Moving my eyes to look from division to seems straining.
You wouldn’t just move your eyes you’d move your head the same as you’d do at a desk. That’s the tracking part of the headsets
From what randos on the net have said the next closest headset that doesn’t require a computer to operate costs $5k+ so from an enterprise standpoint they could more cost efficient there. So apparently it might appeal to the enterprise market.
I have seen much dumber, much more expensive tech in the wild in offices.
If it lives up to the hype, it could replace 2-3 desktop monitors (or convince some executives it can, anyway). It’s about the same price as two Apple Studio Displays. I’ve seen offices with very expensive standard equipment. $3500 per employee isn’t all that much to begin with if it’s legitimately useful.
I’m just genuinely confused by the value proposition. $3500 seems to be about a 1000% Apple Tax over comparable tech. I’m sure the interface will be slightly nicer, but the Venn diagram of those who need the unique benefits of Apple’s product overlapping those who have this much money to spend has to be very small. For business or personal use.
Do you have an example of comparable tech?
To be clear, my value question and note about the Venn diagram is that there may be a specific configuration of features only on the Vision Pro, but “comparable tech” includes to me all of the standard VR/AR products out there that as I understand it (correct me if I’m wrong) can do 95% of what Vision Pro can do. So, the Quest line, the Vive line. Even the ultra high-end products I think are only $1500, aren’t they?
I’ve got a Vive, it’s nice but I wouldn’t say it’s comparable to the Apple headset. It’s VR only, like Meta’s but Apple are trying to do both AR and VR. The biggest difference though is in the displays. The Vive is great for gaming but that’s about it. Movies don’t look to great and working with text is a horrible experience due to the low resolution and the screen door effect.
Apple’s is probably the first “affordable” headset that can be used as a replacement for a monitor.
There is no comparable tech.
You can’t get just a headset with comparable resolution, without the high quality low latency passthrough or the computer, for meaningfully less.
Except an employee leaves and a new one doesn’t mind using used monitors. Try that with a stinky used headset.
The best explanation I’ve seen is it would be nice on airplanes so you can watch movies and not have to awkwardly scrub past everything that might offend the toddlers behind you.
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Sony has had a product like that for over a decade. HMZ-T1
Yeah but you can’t flex without an apple logo you dingus.
Old hype