Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units,...
Yeah and to be fair 400-450k is still in the realm of $1.4bn in revenue. That’s pretty good for a new product in year 1 (and presumably the device is at least marginally profitable at the high price - if not it’s a gamble on the future). And sales like that for something that is basically an expensive proof of concept is pretty impressive.
Yeah and to be fair 400-450k is still in the realm of $1.4bn in revenue. That’s pretty good for a new product in year 1 (and presumably the device is at least marginally profitable at the high price - if not it’s a gamble on the future). And sales like that for something that is basically an expensive proof of concept is pretty impressive.
It’s also basically a dev kit. $1.4B is not nothing.
parts alone, maybe. with R&D factored in, probably not.