YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
Laughs in UBlock Origin
Also SmartTube
There are ways to completely neutralize ublock power: put ads on the same server, as content + randomise div identificators
UPD: by the downvotes I conclude people think I’m from the advertising industry.
I’m not. I know these methods, because I have been struggling with counteracting such ads.
Yeah, they could put the ads in the same stream but it would be too costly or inflexible. Ads have to be targeted to the specific market or even user so that would kill their advantage and turn them into generic TV ads.
Laughs in… Supporting creators by supporting them in other ways than watching ads on their videos, right? Right???
Yes, such as Patreon. Less hassle with more substance.
Sweet, for sure, I have no issue with that.
The people complaining about ads who don’t support creators in other ways is what bothers me.
I don’t know man, I loved YouTube back in the days when people made videos for shits and giggles. No one expected money from that.