- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
Ok, but equally any competition would need to be profitable earlier, you can’t complain you got a service operating at a loss which is now operating at a profit when that’s exactly what any alternative you’d feasibly switch to would do