I feel like this works on multiple fronts.

1. It gives off big tough guy targeted shirt energy that’s bound to give them a rush beyond what a white Monster can offer and will surely impress the waitress at Chili’s.

Example of the targeted shirts I’m talking about:

2. It hits people with the anger than immediately follows up with the confusion. “Shouldn’t the mom be riding them?” “Is this implying my mom is into pegging?”
3. Harley Davidson is the Supreme of middle aged dads and they’ll buy whatever has their logo.