Right. Being #1 means being the best. “We are the best at X” is an equivalent statement to “We’re #1”.
Not disputing that.
What I’m saying is that both of those statements can be, and are, statements of intent.
You really think a pizza place claiming “The best pizza in NYC!” thinks they’re stating an objective fact? No, they’re stating their commitment to acting as if that’s their role. It’s a commitment to excellence and striving.
Right. Being #1 means being the best. “We are the best at X” is an equivalent statement to “We’re #1”.
Not disputing that.
What I’m saying is that both of those statements can be, and are, statements of intent.
You really think a pizza place claiming “The best pizza in NYC!” thinks they’re stating an objective fact? No, they’re stating their commitment to acting as if that’s their role. It’s a commitment to excellence and striving.