A study published in the Journal of Hospitality of Marketing & Management finds that consumers are very much turned off by products that say they are “AI-powered”
The study referenced measured buying intention for an identical product, in one instance described as having “AI”, and in the other as being “high tech”. So it is indeed the term AI.
The study referenced measured buying intention for an identical product, in one instance described as having “AI”, and in the other as being “high tech”. So it is indeed the term AI.
High Tech doesn’t automatically mean MLL. There is still plenty of “High Tech” that isn’t a Techbros wet dream.