At this point I’m going to Ladbrokes and betting against everything Kotaku promotes. They are like Jim Cramer of the gaming industry.
At this point I’m going to Ladbrokes and betting against everything Kotaku promotes. They are like Jim Cramer of the gaming industry.
That may be so, but that’s irrelevant to them. Their IP is Minecraft, not Roblox. They only need to appeal to the largest demographic of people who enjoy Minecraft (aka kids, not adults). The other interests of their target audience are hardly relevant. All that matters is that they’re interested in the topic though to see a movie.
Or more accurately, bug their parents to pay to see the movie. Because those are additional tickets, too.
Players aged 15 to 21 make up the largest group of Minecraft’s player base at 43%.
The remaining 21% consists of players between 22 to 30 years old, and 20.59% are users aged 61 to 80.
You might be thinking of demographics from like 10 years ago, but those kids grew up dude. Kids are not the primary demographic.