One month after a US court ruled Google had an illegal monopoly on online search, the tech giant is back in court defending allegations it has also monopolised internet ads.
That is a very well placed observation from a consumer standpoint. Now consider it from a flower shop in your neighborhood trying to compete with the grocery store and FTD.com
How are you going to get your foot traffic other than word of mouth and people seeing you in a stripmall?
Targeted digital ads let you get in front of people in your area. There are very very few local websites anymore.
I block most ads too, but there’s no denying that occasionally on facebook, some semi-local brewpub goes hey, check out our new menu items and it turns out to be a win for them and for me.
Advertising is dicey, in a lot of cases, it’s in the hands of the enemy but the economy, especially small business doesn’t float without it.
That is a very well placed observation from a consumer standpoint. Now consider it from a flower shop in your neighborhood trying to compete with the grocery store and FTD.com
How are you going to get your foot traffic other than word of mouth and people seeing you in a stripmall?
Targeted digital ads let you get in front of people in your area. There are very very few local websites anymore.
I block most ads too, but there’s no denying that occasionally on facebook, some semi-local brewpub goes hey, check out our new menu items and it turns out to be a win for them and for me.
Advertising is dicey, in a lot of cases, it’s in the hands of the enemy but the economy, especially small business doesn’t float without it.