YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

  • TheObviousSolution@lemm.ee
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    1 month ago

    It’s so odd that a platform that relies so much on user content charges as much as or more than network streaming services. The market hold is leaking into it (and out).

    • tias@discuss.tchncs.de
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      1 month ago

      I suspect the user content is the root of the problem. 500 hours of video is being uploaded every minute. YouTube has to transcode and store everything, and be ready to stream it at a moment’s notice, even though the vast majority of videos probably get only a handful of views (if any). That’s a lot of unused resources that have to be paid for by subscribers and advertisers.

      If they were to charge just a little for uploads then content creators would be more inclined to consider whether their upload is of interest to anyone else, and that might take away a lot of the waste.

      • darreninthenet@lemmy.sdf.org
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        1 month ago

        But then you potentially lose fringe interest videos which the creator makes for fun, only expects a thousand views from people with similar fringe interests and isn’t interested in being paid

        • sugar_in_your_tea@sh.itjust.works
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          1 month ago

          And for that, PeerTube exists. They can also host their own if they want, which works great for things like family videos or instructional videos for niche B2B products.

          I’m thinking they would upload occasional videos to YT to advertise the alternative channel.

          Even something as small as $1/video/year would be totally reasonable, and that can be waived once you become a partner or whatever.

    • Knock_Knock_Lemmy_In@lemmy.world
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      1 month ago

      relies so much on user content

      Does it? I mean, it hosts user content but it doesn’t really monetize that. YouTube relies on creators, and it pays them.

      • sugar_in_your_tea@sh.itjust.works
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        1 month ago

        Creators are users. I think the OP is saying they rely more on smaller shops than large media orgs, which is opposite from big streaming services. Then again, some YT creators are pretty large.