If the product is fulfilled by Amazon - which most are - because that is the only way to rank highly in searches.
Then it all goes into a bin at Amazon. Anyone claiming to sell the same exact product also goes into the same bin. When you buy that product then they pick one from the bin - official account or not
I guess I’ve been lucky but I also try to buy from the official brand seller.
That’s the thing, it was mostly the officials!
If the product is fulfilled by Amazon - which most are - because that is the only way to rank highly in searches.
Then it all goes into a bin at Amazon. Anyone claiming to sell the same exact product also goes into the same bin. When you buy that product then they pick one from the bin - official account or not