Because bits are not expensive anymore, and if we used 64 bits, we might run out faster than the time needed to convert to a new standard. (After all, IPv4 is still around 26 years after IPv6 was drafted.) Also see the other notes about how networks get segmented in non-optimal ways. It’s a good thing to not have to worry about address space when designing your network.
But that’s also a path for them to no longer be a monopoly, if the right competitor makes the right moves.