The European Commission is threatening to suspend the TikTok Lite rewards programme, unless the Chinese-owned app provides answers within 24 hours.
The European Commission on Monday gave TikTok a 24-hour deadline to submit an assessment of potential health risks related to its new app TikTok Lite or face daily fines.
It comes after TikTok “failed to provide” information earlier this month.
TikTok Lite, a slimmed down version of TikTok, launched in France and Spain in March. It is optimized for slower internet connections and uses less memory.
It enables users over the age of 18 to earn points that can be redeemed for vouchers or gift cards.
The Commission says it wants the Chinese-owned company to show how it assessed the addictiveness and mental health risks of the scheme"
If TikTok fails to reply within the 24-hour deadline the company faces fines amounting to one percent of its annual revenue.
The bloc’s, executive, also announced Monday it was launching a second probe to determine if TikTok breached the EU’s Digital Service Act.
It took until the end to say, but you earn these points and get these gift cards or vouchers for watching and liking videos.
Which, you must admit, sounds like it would go against a regular company’s business model…
Isn’t Microsoft Rewards similar?
More watch time/interaction = more algorithm training and ad exposure. I would imagine the profits will outweigh the expenses, especially if the pay is $1 for every 50 watched videos or something.
It’s way worse, it’s a handful of (less than 10 IIRC) cents of monopoly money for watching over an hour’s content.
There is truly no value proposition whatsoever as literally any kind of even terribly sub-minimum wage work would be more lucrative, yet it apparently appeals to (typically) students with zero income.
It’s cyberpunk dystopia except instead of cool cyber-implants you get a lame rectangle-shaped dopamine pump that also gives you crippling depression.
People don’t use these things as primary income. It’s an incentive to keep swiping because they’ll say to themselves “just a couple more and I can get a $5 gift card. I’m here anyway.”
And so they just keep swiping. They become addicted.
And in come the farmers to game the system which doesn’t generate revenue for the advertisers but tiktok would still rake in the impressions.
Sucks to be them!
Yeah I’d be interested to see how many interactions it takes to actually earn them. Could set up a bot in an emulator to try and get it lol
First few, and then more and more. It’s not new idea for sure.
Yeah that about what I expected. Gotta get a bot farm set up that can make new accounts hehe
Well, it means you are incentivized to scroll through the app more, meaning you see more ads as well. 110% sure it pays off for them