Right-wing conspiracy theorist Alex Jones on Thursday moved to liquidate his personal assets, agreeing to demands from the families of Sandy Hook victims whom he owes more than $1.5 billion in damages over his lies about the 2012 school massacre.
The families are not super money motivated. They could just accept the company in the same way OJ Simpson lost his book rights.
Accept the company as payment and put up a youtube video of the set getting burned in the parking lot. After all infowars become a wikipage debunking every single lie told on the program.
But the brands value is in the personality. Killing info wars only creates an opportunity for him to create Schminfo Schwarz with little hiccup. Buying sets and whatnot with business partners is trivial. People make podcasts in their closets at home.
That is always going to happen but losing the infowars brand is really bad and the cost of reestablishing a recognizable brand from basically scratch is very expensive and difficult. I would argue that losing the brand is worse for him than any other asset he has.
The most devastating insult they could accomplish, if they’re simply handed his assets relatively untouched, is to turn it into a reputable, top-tier news organization. Now that would be delightfully karmic.
The families are not super money motivated. They could just accept the company in the same way OJ Simpson lost his book rights.
Accept the company as payment and put up a youtube video of the set getting burned in the parking lot. After all infowars become a wikipage debunking every single lie told on the program.
But the brands value is in the personality. Killing info wars only creates an opportunity for him to create Schminfo Schwarz with little hiccup. Buying sets and whatnot with business partners is trivial. People make podcasts in their closets at home.
That is always going to happen but losing the infowars brand is really bad and the cost of reestablishing a recognizable brand from basically scratch is very expensive and difficult. I would argue that losing the brand is worse for him than any other asset he has.
The most devastating insult they could accomplish, if they’re simply handed his assets relatively untouched, is to turn it into a reputable, top-tier news organization. Now that would be delightfully karmic.