I’m often reminded of a bit on Top Gear years ago, when they were talking about “turbo” as a marketing tool in the 80s, when you could buy “turbo” sunglasses or “turbo” watches or “turbo” after-shave.
These days it’s Pro. The word lost all meaning entirely. In the vast majority of products that are sold with this tag, it’s just a slightly better version of an enshittified product
It’s a cycle… we go between those superlatives, then back to “One” or straight up just the name of the product again as if its’ a relaunch or something (but really just confuses people on the internet trying to find out information about your product). Then repeat.
Games and movies do the latter a lot. Not inherently bad I guess (e.g. God of War), though a bit annoying at times.
Growing up in the 90s, everything then was “Ultra” and “Mega” etc. before we collectively got “too cool” for that type of hype marketing in the 00s.
I’m often reminded of a bit on Top Gear years ago, when they were talking about “turbo” as a marketing tool in the 80s, when you could buy “turbo” sunglasses or “turbo” watches or “turbo” after-shave.
These days it’s Pro. The word lost all meaning entirely. In the vast majority of products that are sold with this tag, it’s just a slightly better version of an enshittified product
or “plus”. still waiting for Wallmart Plus and Starbucks plus
hahahaha
pain
You missed the memo!
https://www.walmart.com/plus
Plus, Ultra, Max… All superlatives have completely lost their meaning.
It’s a cycle… we go between those superlatives, then back to “One” or straight up just the name of the product again as if its’ a relaunch or something (but really just confuses people on the internet trying to find out information about your product). Then repeat.
Games and movies do the latter a lot. Not inherently bad I guess (e.g. God of War), though a bit annoying at times.
Growing up in the 90s, everything then was “Ultra” and “Mega” etc. before we collectively got “too cool” for that type of hype marketing in the 00s.
and later the turbo button on your pc that actually made the CPU clock slower
turbon’t
Yea, if you ever had old DOS games, this button was a godsend.
2000 or 3000 as product numbers was also a thing.
Lever 2000 comes to mind.
We need turbo smart AI things.
Turbo smart AI potatoes. Turbo smart AI cigarettes. Turbo smart AI lamps. etc.
MOAR! Turbo smart AI thing pro max xl featuring Dante from Devil May Cry