Land O’Lakes butter – there was a brouhaha over a decision to remove a Native American woman from the packaging

Maybe I just have no awareness but I have a hard time seeing how this was offensive. Master-slave, sure; coon, sure; those are directly something negative. However a Native American women is not inherently negative and they are using it as a positive symbol of something. What about this is offensive?

Bottom line, I realize I’m not the one offended nor am I the one marketing it, so it really doesn’t impact me, but I also don’t understand