At this point I’m going to Ladbrokes and betting against everything Kotaku promotes. They are like Jim Cramer of the gaming industry.

    • Jolteon@lemmy.zip
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      13 days ago

      I feel like Minecraft has kind of lagged in popularity with the current crop of 5 to 12-year-olds compared to some of the newer games, like Roblox.

      • Decoy321@lemmy.world
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        13 days ago

        That may be so, but that’s irrelevant to them. Their IP is Minecraft, not Roblox. They only need to appeal to the largest demographic of people who enjoy Minecraft (aka kids, not adults). The other interests of their target audience are hardly relevant. All that matters is that they’re interested in the topic though to see a movie.

        Or more accurately, bug their parents to pay to see the movie. Because those are additional tickets, too.

        • Leg@sh.itjust.works
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          13 days ago

          Players aged 15 to 21 make up the largest group of Minecraft’s player base at 43%.

          The remaining 21% consists of players between 22 to 30 years old, and 20.59% are users aged 61 to 80.

          You might be thinking of demographics from like 10 years ago, but those kids grew up dude. Kids are not the primary demographic.

    • Sethayy@sh.itjust.works
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      10 days ago

      If were going average or median I would be genuinely surprised if it was under 20 ngl.

      They advertise to kids cause kids and adults buy it then, advertise to adults and youre just cutting off part of your market - companies aren’t so super sterilised these days cause today’s youth are just super loaded

    • buddascrayon@lemmy.world
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      12 days ago

      Yes cause 5 to 12-year-olds are the only people who play Minecraft. Nobody over the age of 12 plays Minecraft at all and there aren’t millions of Minecraft players out there that are anywhere from 12 to 70 years old.