Because businesses exist to make money, so they have to balance charging as much money to the customers as they can without losing them to a competitive company. That used to mean that they had to treat customers with respect and make them want to stay with the business, but now they’ve realized that they can just pay lawmakers to let them have a monopoly, allowing them to charge as much money to the customers as they want without worrying that they’ll leave, since there’s either no competition for them to leave to, or the competition is using the same strategy, so leaving wouldn’t fix anything anyway. Free market, baby!
It still shocks me that they cap usage. There is no reason at all to do this. Why are they doing it?
Are you kidding? Lol. It’s money. The answer is always money.
Queue nip flaps and rubbing.
The only reason its ever been, money
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Because businesses exist to make money, so they have to balance charging as much money to the customers as they can without losing them to a competitive company. That used to mean that they had to treat customers with respect and make them want to stay with the business, but now they’ve realized that they can just pay lawmakers to let them have a monopoly, allowing them to charge as much money to the customers as they want without worrying that they’ll leave, since there’s either no competition for them to leave to, or the competition is using the same strategy, so leaving wouldn’t fix anything anyway. Free market, baby!
It’s illegal for them to cap it in some jurisdictions (e.g. Massachusetts, where I live).