High rates of smoking in the LGBTQ+ community, and the ease with which young people can buy a range of nicotine products, is leading several Northern California cities to consider new restrictions on cigarettes, vapes, and cigars.
One sore point is the notorious 1995 R.J. Reynolds effort called Project SCUM (Sub-Culture Urban Marketing) campaign, which was aimed at selling more cigarettes in San Francisco’s Castro district, a largely gay neighborhood, and in the low-income Tenderloin district.
That naming is like anime villain levels of exposition jfc.
From the article:
That naming is like anime villain levels of exposition jfc.
Gotta consider the context of a tobacco company in 1995.
They’re not admitting they’re scum, they’re marketing to customers who they consider to be scum.