Right-wing conspiracy theorist Alex Jones on Thursday moved to liquidate his personal assets, agreeing to demands from the families of Sandy Hook victims whom he owes more than $1.5 billion in damages over his lies about the 2012 school massacre.
The liquidation of Jones’ assets does not mean that Infowars will cease to exist. Several outcomes are possible. The court-appointed trustee could sell the business to another owner, for instance.
Don’t celebrate too soon. Some shadowy investors are going to bail him out.
The families are not super money motivated. They could just accept the company in the same way OJ Simpson lost his book rights.
Accept the company as payment and put up a youtube video of the set getting burned in the parking lot. After all infowars become a wikipage debunking every single lie told on the program.
But the brands value is in the personality. Killing info wars only creates an opportunity for him to create Schminfo Schwarz with little hiccup. Buying sets and whatnot with business partners is trivial. People make podcasts in their closets at home.
That is always going to happen but losing the infowars brand is really bad and the cost of reestablishing a recognizable brand from basically scratch is very expensive and difficult. I would argue that losing the brand is worse for him than any other asset he has.
The most devastating insult they could accomplish, if they’re simply handed his assets relatively untouched, is to turn it into a reputable, top-tier news organization. Now that would be delightfully karmic.
I think it’s more likely that someone else buys it for the audience it already has, not for Alex, and uses that for good or ill. It could end up as more of the same, or it could get much better or worse.
Of course, there are many billionaires in the US who would spend what for them is nothing but small change to bail Jones out and setup a new operation for him. Musk, the Kochs, the Mercers, the list goes on.
He’s been telling his listeners not to buy from his store, but to buy directly from his dad’s website (who is a sponsor on his show and sells their “health” products though the show).
Don’t celebrate too soon. Some shadowy investors are going to bail him out.
The families are not super money motivated. They could just accept the company in the same way OJ Simpson lost his book rights.
Accept the company as payment and put up a youtube video of the set getting burned in the parking lot. After all infowars become a wikipage debunking every single lie told on the program.
But the brands value is in the personality. Killing info wars only creates an opportunity for him to create Schminfo Schwarz with little hiccup. Buying sets and whatnot with business partners is trivial. People make podcasts in their closets at home.
That is always going to happen but losing the infowars brand is really bad and the cost of reestablishing a recognizable brand from basically scratch is very expensive and difficult. I would argue that losing the brand is worse for him than any other asset he has.
The most devastating insult they could accomplish, if they’re simply handed his assets relatively untouched, is to turn it into a reputable, top-tier news organization. Now that would be delightfully karmic.
I think it’s more likely that someone else buys it for the audience it already has, not for Alex, and uses that for good or ill. It could end up as more of the same, or it could get much better or worse.
Of course, there are many billionaires in the US who would spend what for them is nothing but small change to bail Jones out and setup a new operation for him. Musk, the Kochs, the Mercers, the list goes on.
The sandy hook families do have a say in this process (they turned down a “let jones use his ad revenue to pay them back” plan)
He’s been telling his listeners not to buy from his store, but to buy directly from his dad’s website (who is a sponsor on his show and sells their “health” products though the show).
Ok or I could multiply my eggs before they hatch by hoping Soros or some other right wing boogie man buys it haha