Motorcycle maker Harley-Davidson has become the latest manufacturer to drop diversity, equity and inclusion initiatives amid sustained pressure from anti-DEI activist Robby Starbuck.
In a statement Monday, the Milwaukee-based company said it has not operated a corporate DEI function since April, no longer has minority-owned supplier goals and plans to exit socially motivated training for employees.
Harley-Davidson’s statement, posted on X, said that it sees “every leader’s role to ensure we have an employee base that reflects our customers and the geographies in which we operate” – and the company would limit training to legal requirements.
Who the fuck did they think was buying their motorcycles? Sure as hell wasn’t 20 year old lefties.
They did try for a lower cost entry model that was more sporty. That didn’t Pentwater the market at all. Like…at all at all.
Once these helmetless boomers die off, that company is up shits creek.
Fuck 'em.
They do have an electrical motorcycle branch that might keep the company alive if they lower prices. https://www.livewire.com/
Definitely won’t be as big as it is now though.