Elon Musk pushed back on advertisers boycotting X over antisemitism and other hate speech on the platform formerly known as Twitter during the 2023 DealBook Summit in New York on Wednesday.

What he’s saying: “If somebody’s gonna try to blackmail me with advertising? Blackmail me with money? Go f**k yourself.” Musk said. “Don’t advertise.”

    • eestileib@sh.itjust.works
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      10 months ago

      He knows they will be back. They’re only pausing buys.

      Big companies all claimed they wouldn’t donate to J6 insurrectionists… that lasted about three months before the bribes started again.

  • Zombiepirate@lemmy.world
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    10 months ago

    LMAO! Not buying your shitty product isn’t blackmail, drama queen.

    Or am I blackmailing McDonald’s by not eating their burgers?

  • AllonzeeLV@lemmy.world
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    10 months ago

    Just as with Donald Trump or America’s other high profile narcissistic capitalists, Musk’s shadow over society is entirely driven by the attention he is given. They DO NOT CARE what kind of attention it is. Clearly.

    Stop following Xitter links. Stop regurgitating his idiotic vitriol of the day. Stop giving him oxygen.

    Report on what his companies do or fail to do, report his business failures on objective terms. if you haven’t realized by now, the nonsense he says is nothing but self-hype or in this case shock/outrage bait.

    • jantin@lemmy.world
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      10 months ago

      With one notable exception: report, inform and spread news about Swedish metalworker union strike against Tesla.

      • AllonzeeLV@lemmy.world
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        10 months ago

        Just as with Trump when he was in office, the right thing to do is report on actions, not their baiting words.

        Your example falls under that. How is his company actually parcipating, not participating, undermining, etc union negotiations? Thats legit. Hypothetically reporting on Elon xeeting “fuck unions herp derp im edgy!” during said negotiations is a bad idea on the other hand.

  • Daft_ish@lemmy.world
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    10 months ago

    Brilliant move from Elon. By telling his advertisers to get fucked he shows he is bad ass and being bad ass is smart.

      • interceder270@lemmy.world
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        10 months ago

        He can always switch to less-savory advertisers.

        This isn’t about keeping the lights on (paying the bills), it’s about maximizing profit. As always.

        True, he cannot make as much profit with Oni-hole ads than Coca-cola ads, but it won’t matter as far as keeping twitter operational is concerned.

        • FuglyDuck@lemmy.world
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          10 months ago

          Twitter wasn’t profitable before he bought it. Loosing ad revenue makes it even less profitable; he’s actively losing money and, to be perfectly blunt, hurts him far more than any insult I could conceive.

    • Fraylor@lemm.ee
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      10 months ago

      Man haven’t seen this one in a MINUTE. Good choice my dude.

  • PrincessLeiasCat@sh.itjust.works
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    10 months ago

    “I have no problem being hated,” Musk said, emphasizing that the trip was planned before his controversial post on X.

    Grimes still doesn’t want you back, dude.

    “What this advertising boycott is going to do [is] to kill [X]. The whole world will know that those advertisers killed the company and we will document it in great detail.”

    Spoken exactly like the person who doesn’t care if they’re hated or not. “I WILL DOCUMENT YOUR TRANSGRESSIONS IN GREAT DETAIL!!”

    • pivot_root@lemmy.world
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      10 months ago

      “What this advertising boycott is going to do [is] to kill [X]. The whole world will know that those advertisers killed the company and we will document it in great detail.”

      I, too, prefer making other people the scapegoat to avoid letting myself feel any personal responsibility over my actions.

      • Aceticon@lemmy.world
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        10 months ago

        It’s like a rapist who ends up in jail and blames the victim with the rationale that “she was asking for it”.

    • Wodge@lemmy.world
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      10 months ago

      “I WILL WATCH THAT DOCUMENTARY AND LAUGH EVERY TIME I SEE YOU GETTING SADDER AND SADDER AT YOUR FAILING BUSINESS WHICH IS ENTIRELY YOUR FAULT MR MUSK, YOU SMELLY CARROT OF A MAN”

      Is how I’d respond to that.

    • finkrat@lemmy.world
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      10 months ago

      He wants Twitter dead, he never wanted the company and he’s stuck with it and is basically doing the most above board sabotage of the company he can get away with.

      • grue@lemmy.world
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        10 months ago

        …funded by Saudis, who also want Twitter dead so it can’t be used to organize Arab Spring 2.0.

      • crashfrog@lemm.ee
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        10 months ago

        I don’t really follow this. If he actually doesn’t want Twitter to be a thing, there’s a button in the data center that turns off all the servers. He can just push that. There’s no law against it and he’s the majority shareholder - what’s he going to do, sue himself?

        • Nollij@sopuli.xyz
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          10 months ago

          To advance his political agenda, it needs to look like an accident. Or incompetence.

          I’m not convinced that’s what he’s actually doing, but I do acknowledge that it’s a pretty strong case. But as the old adage goes, never attribute to malice what can adequately be explained by stupidity.

          • assassin_aragorn@lemmy.world
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            10 months ago

            Yeah I have my doubts that it’s a purposeful plan. He’d have to know people would see him as a laughingstock, and his ego couldn’t handle that.

    • Blackmist@feddit.uk
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      10 months ago

      What this advertising boycott is going to do [is] to kill [X]

      Sounds fucking good to me. Keep it up, non-advertisers.

    • -RJ-@lemmy.world
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      10 months ago

      and I will buy the crap out of those products that were the downfall of Twitter X

  • elgordio@kbin.social
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    10 months ago

    From the NYT reporting

    Although Mr. Musk acknowledged that an extended boycott could bankrupt X, he suggested that the public would blame the brands rather than him for its collapse.

    lol, yeah, sure.

    • MagicShel@programming.dev
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      10 months ago

      The word he’s looking for is “thank.” As in I’d like to thank the brands not advertising on Twitter. Not just the ones that withdrew their current ad campaigns, but also and especially the brands that never advertised there. I’m glad he’s documenting them because I can’t be arsed to keep a list.

    • xantoxis@lemmy.world
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      10 months ago

      This statement is the strongest evidence I’ve seen so far that he actually doesn’t know what he’s doing. Anyone who was self-aware, anyone who didn’t live in a double-hulled iron-clad bubble would certainly know that we are out here laughing at and blaming him. Not the brands.

      If this isn’t a sincere proof of his ignorance, then who is this statement even for? The brands don’t believe this, and wouldn’t care if they did. The public no longer has any horse in this race. He’s talking to himself with this statement, and that’s why it’s clear that he truly has no idea what he’s doing.

  • Nougat@kbin.social
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    10 months ago

    “What this advertising boycott is going to do [is] to kill [X]. The whole world will know that those advertisers killed the company and we will document it in great detail.”

    The whole world has been watching Musk single-handedly tank the company since he acquired it.

  • spittingimage@lemmy.world
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    10 months ago

    It’s like watching a dude punch himself in the dick, over and over. Eventually you stop laughing and watch in horrified fascination to see how much he can take before he keels over.

  • SeaJ@lemm.ee
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    10 months ago

    Just follow his directions: don’t advertise.

    Also don’t visit. Why would you?

  • partial_accumen@lemmy.world
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    10 months ago

    "What this advertising boycott is going to do [is] to kill [X]. The whole world will know that those advertisers killed the company and we will document it in great detail." -Musk

    Who would have thought that a company stopping advertising on an internet platform would actually be some of the greatest advertising?

    • zeppo@lemmy.world
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      10 months ago

      What a ridiculous thing to say. He clearly can’t handle being wrong or to blame. These companies are not under any obligation to advertise and support him or his business. His job is supposed to be to provide a platform where they want their ads to be seen, and failing do that, he’s acting like a victim instead.

    • originalucifer@moist.catsweat.com
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      10 months ago

      you act like his intent wasnt to kill twitter with a legal scapegoat.

      hes never cared about making money on twitter, not a dime. why anyone is talking about proftis or losses… income at all… is beyond me.

    • arc@lemm.ee
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      10 months ago

      Seems like a typical narcissistic flex - I’m not at fault for doing the terrible thing, you’re at fault for not supporting me do the terrible thing and I shall have my revenge.